It’s been three months since I last did a vlog (you can see them on my Facebook page here) and boy was it a little bit scary. What if I stuffed up or sounded stupid? Could I really do it? Was I good enough? What if people didn’t like it or thought I was an idiot? What if I failed?

And that, my friends, is the whole point of my #normalisefailure campaign; to recognise that failure – as it is generally known in a negative way – is a normal part of being human. And yet so many of us – myself included – are scared of it and its implications.

For this reason, I’m seeking to normalise failure. Every week, I’m going to review what I’ve “failed” and publicly put it out there on my social media for the world to see. And then I’m going to congratulate myself on failing, note that the world hasn’t ended, and see if there is a different way of looking at it.

It’s sort of like keeping a gratitude diary but in reverse. For me, it’s about shifting my thinking from fearing failure and beating myself up about it to being proud of it.

So here, in all its cringe-worthy glory, is my first vlog. Follow the campaign with the hashtag #normalisefailure